Introduced a rule breaking & new way of working with influencers, build content and maximise conversion rate and brand building
Created marketing activities to build Cisco Systems brand recognition through Nobel
Built the brand Lars Wallin Limited Collection, organisational structure for production and an international go-to market strategy.
Founder of Valuefication, the world's first influencer marketing tool to match and evaluate brands & influencers based on impact, trust, authenticity and real engagement, all in real-time
Made an process & organisation analysis to deliver a clear and functional communication strategy
Created a customer led marketing plan and go to market strategy for a global launch