Stockholm, Sweden.

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© Koncepthuset 2008 - 2019

Introduced a rule breaking & new way of working with influencers, build content and maximise conversion rate and brand building 

INFLUENCER MARKETING STRATEGY

Created marketing activities to build Cisco Systems brand recognition through Nobel

DISRUPTIVE CUSTOMER LED AND 'ALWAYS-ON' MARKETING ACTIVITIES

Built the brand Lars Wallin Limited Collection, organisational structure for production and an international go-to market strategy.

RESULT DRIVEN BRAND & MARKETING STRATEGY

Founder of Valuefication, the world's first influencer marketing tool to match and evaluate brands & influencers based on impact, trust, authenticity and real engagement, all in real-time

INNOVATION/START-UP

Made an process & organisation analysis to deliver a clear and functional communication strategy

REVISION & REFINEMENT OF MARKETING & BRANDING STRATEGIES

Created a customer led marketing plan and go to market strategy for a global launch

DISRUPTIVE CUSTOMER LED AND 'ALWAYS-ON' MARKETING ACTIVITIES